Ads Campaigns

Dominate Google and Facebook Ads

We create awesome ads and high converting campaigns

Why Nova and More Ads Campaign

Our Approach

If you’re looking for a fast return on investment (ROI), you’ll want to work with a pay per click marketing agency. Nova & More Internet Marketing Agency has expertise in creating campaigns in Google Ads, Bing Ads, social media, and more.

While Search Engine Optimization (SEO) is a great approach for long-term growth, sometimes you really need an immediate boost. Our offers PPC campaign management, ensuring that the money you spend is put to work for your business.

What's Included in Nova Ads Campaigns

Comprehensive keyword research

We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.

Effective ad creation

We work with you to produce the most effective ads that get high conversions.

Landing page conversion optimization

If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.

Split testing and comparison of ads

We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.

PPC mini-campaigns

Let us target your state, city, or even neighbourhood with ads, or set up a small campaign designed to push one specific product or service.

Remarketing campaigns

Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.

Tracking

Basic analytics tracking and conversion tracking codes for PPC will be provided and can be installed by our team as needed. Proper tracking is essential to our success and we will work with your team to ensure it is accurate. We will want to specifically monitor all relevant conversion points, which should include a lead generation form and a newsletter sign up form.

Quality Scores

Since high quality scores are so vital to the success of the account, we regularly review quality scores and restructure campaigns with that in mind. We anticipate having dedicated search, display network and remarketing campaigns. We anticipate that each of the search and display campaigns will have dozens of ad groups of tightly knit keywords for optimal quality scores.

Bid Adjustments

We will utilize our proprietary bid management software and expertise in a manner that allows us to bid specifically on the keywords and websites that best reach the campaign's target audience for the most cost-effective rates. As a general rule, we found that positions two and three are often the most cost-effective, but we will treat each keyword individually and use our tools to push them to the optimal positions.

Why work with a PPC Marketing Agency?

Access to dedicated PPC specialists

We believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients.

One of the many ways we accomplish this is by providing each of our PPC clients with a single point of contact to manage your project and your questions.

You will get to know your PPC specialist well and they will get to know your business and understand your unique needs. We will become your outsourced online marketing department.

Get Started With Nova & More

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