Nova & More

20 Digital Marketing Tools You Need When Starting a Business

digital marketing tools

Starting a new business can be an exciting but challenging process, especially when it comes to digital marketing. In today’s digital age, businesses need to have a strong online presence to succeed. However, with so many digital marketing tools available, it can be challenging to know which ones to use. 

Therefore, Nova and More will help you explore 20 digital marketing tools that every business owner should consider when starting their business. The best part about these tools is, you don’t need much technical expertise for using them. Anyone can use them with little research and analysis.

So, let’s have a look below:

Google Analytics

    Google Analytics is a free tool that allows you to track website traffic and monitor user behavior. It provides valuable insights into how your website is performing and helps you make data-driven decisions.

    Google Search Console

    Google Search Console is another free tool from Google that helps you monitor your website’s performance in search engines. It provides insights into how users are finding and interacting with your website.


      SEMrush is a comprehensive SEO tool that helps you track and analyze your website’s SEO performance. It provides insights into keyword rankings, backlinks, and site audits.


        Ahrefs is another best SEO tool that provides insights into keyword research, backlink analysis, and competitor analysis. It’s a great tool for identifying opportunities to improve your website’s search engine rankings.


          Who doesn’t know about MailChimp? This is the most popular email marketing tool that helps you create and send newsletters, automated campaigns, and targeted email campaigns to your audience.


            Hootsuite is a social media management tool that helps you schedule and publish social media posts across multiple platforms. It also provides analytics to help you track your social media performance.


              Buffer is another social media management tool that helps you schedule and publish social media posts. It also provides analytics and a content calendar to help you plan your social media strategy.


                Canva is the best graphic design tool for both beginners and advanced users. The tool allows you to create high-quality graphics and images for your website and social media channels.


                  Grammarly is a writing tool that helps you improve your writing by providing suggestions for grammar, spelling, and style. It comes with free and paid versions. You can use both versions to analyze your mistakes and make your content more well-written, error-free, and compelling.

                  Yoast SEO

                    Yoast SEO is a WordPress plugin that helps you optimize your website’s content for search engines. It provides suggestions for improving your content’s readability, metadata, and keyword usage.

                    Google My Business

                      Google My Business is a free tool that helps you manage your business’s online presence on Google. It allows you to update your business information, respond to reviews, and post updates. With updated Google My Business page, your brand can show up on top of the searches with complete details including website link, contact number, address, operating hours, and others.


                        Trello is a project management tool that helps you organize and prioritize your tasks. It’s a great tool for managing your digital marketing campaigns and staying on top of deadlines. You can assign tasks to your colleagues and get updates every day regarding different tasks.


                          Asana is another project management tool that helps you manage and track your tasks. It’s a great tool for collaborating with your team on digital marketing campaigns. The tool is easy to use and understand even for novice users. 


                            Slack is a communication tool that helps you stay in touch with your team. It’s a great tool for collaborating on digital marketing campaigns and sharing ideas. The tool is even faster, well-organized, and better than emails. 


                              Buzzsumo is a content discovery tool that helps you find popular content in your industry. It’s a great tool for generating ideas for your own content marketing campaigns. Now you don’t have to waste hours in search of trendy topics. Just log onto Buzzsumo and find interesting content ideas within seconds.

                              CoSchedule Headline Analyzer

                                CoSchedule Headline Analyzer is a tool that helps you create headlines that are more likely to be clicked on and shared on social media. It provides suggestions for improving your headline’s length, structure, and word choice.


                                  Unbounce is a landing page builder that allows you to create and test high-converting landing pages for your digital marketing campaigns.


                                    HubSpot is one of the most reliable and high-profile tools, which is mainly focused on inbound marketing. It allows you to build a solid content marketing strategy. Moreover, this is a great tool that helps you with everything from content curation to optimization, and social scheduling to email automation.

                                    Screaming Frog

                                      Experiencing problems with SEO? No worries. The screaming Frog tool can help. This is an advanced SEO site audit tool that allows users to crawl both small and large websites. With this tool, you can easily improve your onsite SEO, extract data for review, as well as monitor common SEO issues.


                                        Have you ever heard about ad tools? AdEspresso is a great advertising tool that mainly focused on social media ads, like Facebook Ads. It comprises functionality to create various versions of one campaign. Not only that, but it can also manage split testing, and help gain important audience insights.

                                        Final Thoughts

                                        So, were you already aware of the above-mentioned tools? If yes, then have you ever tried one of those? If not yet, then do not waste any more time and boost your digital marketing campaign with all the tools we mentioned above. These tools are best to consider for your marketing efforts as they are tried and tested by millions of users worldwide.

                                        They are available in both free and paid versions and are extremely easy to use. you don’t have to check tutorials before using them. Just visit their official websites and start using them with ease and convenience.

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