According to the very popular quote by Brian Halligan, “Just because you are the loudest, doesn’t make you right.”
And actually, we strongly accepted this. No matter what marketing type you select for your business, if it is not parallel to your needs, it is definitely wrong and you are only wasting your time.
Yes, we understand that marketing is an essential part of your business but it doesn’t mean that you can blindly follow any strategy without considering the specific situation or needs. Marketing is a process of promoting and selling products or services to potential customers. In the past, people prioritized traditional marketing ways such as print ads, TV commercials, and billboards as the go-to strategies for businesses to reach their potential audience.
However, in recent years, digital marketing has emerged as a new way to market products and services. In this article, we will state the differences between digital marketing and traditional marketing and guide you to determine which one is the best fit for your business.
What is Traditional Marketing?
Traditional marketing refers to any form of promotion that is not digital. This includes print ads, TV commercials, radio ads, billboards, flyers, and direct mail. Traditional marketing is a one-way communication way, where the business sends out the message, and the customer receives it. The success of traditional marketing depends on repetition and saturation, as the message requires to be seen or heard multiple times to stick in the consumer’s mind.
Perks of Traditional Marketing
There are plenty of outstanding benefits of traditional marketing. Some of them we gathered below are:
- One of the main advantages of traditional marketing is its capability to reach a huge number of customers quickly. TV commercials, radio ads, and billboards can reach a large number of people in a short amount of time. You can reach out to thousands of people all at once by placing a billboard in the busiest area of the city.
- Traditional marketing also allows businesses to establish trust and credibility with their audience by appearing in well-known publications or media channels.
- Moreover, traditional marketing can be useful for reaching older demographics who may not be as tech-savvy.
- Traditional marketing is easy and convenient. It doesn’t involve any technical terms that make it difficult to understand or implement.
- Traditional marketing can be suitable for small businesses or startups.
- Ad space is usually limited in traditional marketing, which means the overall message will be easy to recall.
- Traditional marketing gives exposure to your business.
Drawbacks of Traditional Marketing
Now there are a few drawbacks of traditional marketing. Let’s have a look at a few:
- Traditional marketing is a bit more expensive choice than digital marketing. TV ads are usually dominated by large-scale businesses that can easily afford them.
- This is a static option. Once you choose to print 5000 leaflets, you’re kind of stuck with them. And if there are any errors in them, you cannot even correct them.
- Although the reach is more extensive, you may end up advertising to people who don’t even need your services.
- With traditional marketing, you are failing to target specific buyers who actually require your service. For example, if you are a B2B company, it’s significant to engage with several people simultaneously but you cannot.
- Traditional advertisements are usually more irritating, un-persuasive, and repetitive, which may put many people off purchasing from your business.
- Traditional ads are more influenced on the consumer. For instance, if you listen to the radio, you may have to listen to the whole ad and you cannot switch between different channels.
What is Digital Marketing?
Digital marketing refers to any type of promotion that is done online. This includes social media marketing, email marketing, search engine optimization (SEO), content marketing, and online advertising. Digital marketing is a two-way communication method, where the business sends out the message, and the customer can respond or engage with the message in real time.
Benefits of Digital Marketing
Digital marketing is often considered the outstanding option. Let’s explore some benefits of this advanced technique:
- One of the main perks of digital marketing is its ability to target specific customers. Digital marketing requires businesses to target people based on their age, gender, location, interests, and even their behavior online. This helps businesses to reach the people who are most likely to be interested in their products or services.
- Digital marketing is also less expensive than traditional marketing as businesses can get more bang for their buck by investing in targeted online advertisements.
- Digital marketing can help businesses to develop a relationship with their customers by engaging with them on social media platforms, email, or through content marketing.
- Digital marketing is simple to implement. You can make small variations by yourself. For instance, you can adjust fonts, and images, or make changes before your ads go live and even edit them once they are published.
- Digital ads content is shareable. Thousands of people can like it and share it with others within seconds.
- Digital marketing is very simple to compute and analyze. It allows you complete access to real-time data which means you can make informed decisions.
- Digital marketing is accessible on vast mediums. For instance, mobile, desktops, computers, and tabs.
Downsides of Digital Marketing
Just like traditional marketing, there are a few drawbacks to digital marketing. However, they are comparatively few:
- You can experience security and privacy-related issues sometimes.
- Some people may have limited access to the internet. This means you have to find other methods to connect with them.
- Anybody can copy the competition as strategies can be easily tweaked.
Which one should you choose?
Choosing between digital marketing and traditional marketing depends on various factors such as your target audience, budget, and business goals. If your target audience is older and less tech-savvy, traditional marketing may be the best option. Since, if your target audience is younger and spends a lot of time online, digital marketing may be the best way to reach them. If you have a limited budget, digital marketing may be the good option, as it is generally more cost effective than traditional marketing.
In conclusion, both digital marketing and traditional marketing have their advantages and disadvantages. The best marketing strategy for your business will depend on your specific situation. Consider your target audience, budget, and business goals when choosing between digital marketing and traditional marketing. It may also be worthwhile to combine both methods to get the most out of your marketing efforts.
Yet, we believe that digital marketing is comparatively a better option. It has vast access, is affordable, easy to implement, and may reach millions of people on different mediums like Facebook, Twitter, Instagram, and others. However, traditional marketing is limited to old mediums such as print ads, billboards, and brochures, which makes it a less favorable option than digital marketing.