The construction industry is undergoing a digital transformation, and it is up to the marketing departments of construction companies to make sure they stay ahead of the curve. There are many digital marketing strategies that construction companies can employ, but it is important for them to understand which will work best for their company before implementing any.
The Benefit of digital marketing in the construction Industry
The construction industry is one of the most demanding and competitive industries out there. With new homes and buildings popping up, the demand for construction services is constantly increasing. The more leads a construction company can get, the more business they will be able to do. Digital marketing offers a way to reach out to potential customers who are searching for local construction services online.
Elements of Digital Marketing for Construction Companies
The first and most important element of digital marketing is the Your website. It needs to be responsive and easy to navigate, with a design that matches your desired marketing message.
The next critical element of digital marketing for construction companies is social media. Your Construction Company Social Media accounts should be created and maintained for your business, with posts targeted at different individuals such as homeowners, builders, contractors and roofing professionals. You also need to engage with other businesses on social media by liking their posts or commenting on them.
You should also create an online presence on YouTube so you can post educational videos about various topics related to construction work such as roofing installation or window installation.
3 digital marketing strategies for construction companies
The construction industry is a competitive landscape. Companies need to adopt the latest marketing strategies in order to stay ahead of the competition. Three important Digital marketing strategies that companies should invest in are:
- Local SEO,
- Content Marketing
- Social Media Marketing
Local SEO for Construction Companies
People are increasingly looking for information about construction products and services online. Whether it is the best place to buy a specific product, or if there are any discounts available at a store. This is why local SEO for construction companies has become increasingly important.
There are many online tools that can help with this process, including Google My Business and Bing Places for Business. But there are also some things you can do on your own, like claiming your Google My Business listing and always filling out your company’s social media profiles to provide accurate information about the company’s location.
Local SEO is a strategy that people use to rank their websites and services on search engines like Google and Bing. Committing to this strategy will help companies rank higher in local search results and get more traffic from their target audience.
Content Marketing for Construction Companies
Marketing is more important than ever in order for construction companies to reach their target audience and promote their services.
Content marketing focuses primarily on building content that is informative which primarily generates traffic through organic links or shares from social media platforms. It also helps generate leads which can turn into qualified clients for construction companies when they follow up with them through email marketing campaigns or phone calls.
How to Utilize Content Marketing for Construction Companies to Boost Conversions & Sales?
A recent study shows that Construction Companies who invest in content marketing see a 200% increase in leads, while also increasing website traffic by 26%.
There are two main approaches to content marketing, the first of which is content creation.
Content creation is about creating original content that informs, entertains, or persuades the audience. This can be done through videos, blogs posts, infographics or any other format.
The second approach is distribution. This involves publishing the content created by the company on its own website as well as third-party sites like social media channels and industry-specific sites.
Social Media For Construction Companies
Social media is one of the most powerful marketing tools that construction companies should use to stay relevant in the industry. It allows construction companies to engage with their customers and share stories about their recent projects.
We can’t ignore the fact that social media is evolving every day. Every time there is an update, it makes it more challenging for businesses to keep up.
Last but not least, social media marketing is a powerful way to create awareness for many different types of businesses and industries, including construction.
What is the best way to measure the success of a digital marketing strategy for construction companies?
There are many ways to measure the success of a digital marketing strategy for construction companies. A few of these include:
- The amount of time and money spent on the marketing campaign
- The number of leads generated from the digital marketing
- The number of website visitors from search engine optimization (SEO)
- Social media engagement and increase in Number of Followers
- Percentage of leads converted
- Cost per lead generation
How can I promote my construction company on social media?
There are many ways to promote your construction company on social media. The first thing you need to do is research the best social media channels for your target audience. For example, if you’re targeting millennials, then Facebook and Instagram would be your best option.
The second step is to create a social media plan and identify what types of posts will reach your target audience and help you achieve your goals. This includes:
– Identifying the goal of the post (e.g., promote a new product or service; engage with followers; increase traffic to website)
– Getting creative with content (e.g., creating compelling images, videos, GIFs)
– Making sure that content aligns with brand voice
– Including links back to website in posts
Final Thoughts:
Our team of Digital marketing experts at Nova help you by designing and deploying customized, multi-channel campaigns for your Construction brand. The campaigns are targeted towards the audiences that are most likely to engage with your business. This way, you can take control of your company’s digital marketing and communications.
We bridge the gap between your Construction brand and your customer. Contact us for a Free Website Audit.
