White Label SEO Services vs. In-House Team: What Do You Prefer?

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Whether you have a small, large, or medium-scale company, the key to success lies in search engine optimization. No matter what phase of the life cycle your organization is in, undoubtedly SEO is crucial to its success and development. 

However, the saddest thing is, many companies do not have enough resources to do SEO for their services. As a result, they tend to do SEO on their own with little to zero knowledge about it or seek advice from unprofessional people who always give wrong recommendations. 

But do you know what harm it causes? Your company suffers. Not only that, but you also waste time and money. So, what’s the solution? Should you depend on an in-house SEO team or hire white-label SEO services with good knowledge and expertise?

Let’s find out this in our detailed article today and learn what’s the better option that can take your business to the heights of success.

Pros of Choosing White Label SEO Services

Have a look at a few of the important pros of choosing white-label SEO services.

Affordable Choice

One of the most amazing advantages of white-label SEO services is that they are affordable. Hiring an in-house SEO team requires a significant investment in recruitment, training, and equipment. On the other hand, white-label SEO services are provided by a third-party provider, who already has the necessary resources and expertise. This can save a company a lot of money in the long run.

Scalable to Your Needs

Another best thing about white-label SEO services is, they are scalable. This means a company can easily adjust them to suit the needs of the business. A company can increase or decrease the amount of SEO work they need depending on its current workload.

Expert and Knowledgeable

White-label SEO services are offered by experts who have years of experience in this specific area. These experts stay up to date with the latest SEO trends and algorithm changes to ensure their clients’ websites remain optimized. This level of expertise is difficult to achieve with an in-house team, especially if the company is new to SEO.

Saves Plenty of Time

Hiring an in-house SEO team requires a lot of time and effort. Your company may need to advertise, interview, and train employees, and this will take weeks or even months. On the other hand, white-label SEO services can be set up quickly, and the work can start almost immediately. Isn’t it a relief?

Cons of White Label SEO Services

Are there any cons of white-label SEO services? Well, there might be a few. Let’s discuss them now:

Communication Issues

Good communication is extremely important in SEO work. White-label SEO services work with multiple clients simultaneously, which can lead to communication issues. Companies may find it challenging to get a hold of the provider when needed, leading to delays in work completion.

The only way to avoid the issue is to work with the best white-label SEO service that knows what it takes to communicate effectively with every client promptly.

No Control

When you outsource SEO work to a third-party provider, you may relinquish some control over the work done. You must need to trust that the provider will work ethically and follow best practices to avoid any negative impact on the company’s reputation.

Hiring an In-House Team

Choosing an in-house SEO team means you have a dedicated team of employees who will work exclusively on your SEO needs. The team reports directly to you, and you will have complete control over the work done.

Complete Control

Having an in-house SEO team provides the company with complete control over the work done. The team works exclusively for the company, and the company can set its goals, priorities, and strategies.

Good Communication

Communication between the company and the in-house SEO team is usually more effective than with a third-party provider. This can help to avoid delays and ensure that the work is completed to the company’s satisfaction.

Cons of In-House Team

Now let’s discuss some important cons of relying on your in-house team:

Works Ineffectively

One of the worst things about depending on your in-house SEO team is, they work inefficiently. They have zero technical knowledge and they don’t know how to implement things with accuracy.  As a result, you might need to train them first which obviously takes a lot of time and effort. And this is definitely the last thing you’d want to do, right?

Highly Expensive

Hiring an in-house SEO team requires a significant investment in recruitment, training, and equipment. You may need to pay salaries, offer benefits, and other employee-related costs, which can be expensive especially if you are a startup company. 

Limited Expertise

An in-house SEO team may not have the same level of expertise as a third-party provider. This is especially


Hiring an in-house SEO team is a time-consuming process that can take months. You will first need to advertise, interview, and train employees, which can be a significant drain on resources. Additionally, it can take time for the team to become fully productive and start delivering results.

Zero Flexibility

An in-house SEO team is not as flexible as a third-party provider. The team is limited to working on the company’s SEO needs and may not have the flexibility to work on other projects or adapt to changing needs. This can limit the company’s ability to respond quickly to changing market conditions and new SEO trends.

Risk of Burnout

An in-house SEO team may be at risk of burnout if they are working on the same projects day in and day out. This can lead to decreased productivity, increased turnover, and a negative impact on the company’s bottom line. A third-party provider, on the other hand, has a larger team and can rotate employees to prevent burnout and maintain productivity.

Conclusion: Which is the Right Option?

Now that we have compared both the white-label SEO services and the in-house SEO team, what do you think can work well in your situation?

If you observe the benefits of white-label SEO services, you must want to choose them as they are result-driven, affordable, and have expert team members. This means you can enjoy guaranteed results.

On the other hand, if you choose to hire an in-house team, then you might need to think, work, and spend a lot. If you want to achieve more by spending less, then white-label SEO is probably the best option. However, if you are not keen to observe fast results and willing to spend time and money on team members, then an in-house SEO team might work for you.