White Label Shopify Agency for Digital Agencies
You recommend Shopify to your clients. When it goes wrong, it comes back to you. Nova & More builds and configures Shopify stores on your behalf - delivered under your brand, with your client none the wiser.
- Custom Shopify theme build
- App selection and integration
- Product catalog setup
- Mobile and checkout QA
- NDA and credentials handoff
What Is a White Label Shopify Agency?
Your Shopify team. Your client's brand.
A white label Shopify agency builds and configures Shopify stores on behalf of other agencies. The full project – theme development, app setup, product catalog, and QA – ships under your brand. Your client never interacts with Nova & More.
We handle the build. You handle the client relationship. Every file, credential, and deliverable goes through you. Nova & More’s name appears nowhere in the finished product.
Where Things Go Wrong
The Problems Agencies Run Into With Shopify Builds
Shopify looks straightforward until the build is underway. These are the three problems that come back to agencies.
Post-Delivery Failures
Slow load times. A checkout that breaks on mobile. Apps that conflict with each other. Freelancers often deliver a Shopify store that passes a visual check but fails under real traffic. By then it's your problem, not theirs.
Single-Developer Risk
When your Shopify resource goes quiet mid-project, you have two choices: push the deadline or scramble. Neither looks good to your client. A single-point-of-failure on a revenue-generating store is not a risk worth carrying.
Shallow Platform Knowledge
Liquid templating, metafields, custom checkout logic, app compatibility - building a Shopify store that actually performs takes platform depth, not just design skills. Generic web developers who "also do Shopify" are where scope creep starts.
What's Included
In Every Shopify Build
Custom Theme Development
- Liquid-based theme built to approved design
- Custom sections and page templates
- Speed-optimised structure
- No pre-made theme shortcuts
App Selection and Integration
- Payment, shipping, reviews, upsell apps selected
- Compatibility tested before installation
- Each app configured and documented
- No bloat - only what the store needs
Product Catalog Setup
- Products, collections, tags, and filters
- Navigation structure configured
- Variants and attributes set up
- Client can manage inventory on delivery
Mobile and Checkout QA
- Cross-device and browser testing
- Full checkout flow tested end-to-end
- Discount codes and shipping rates verified
- Speed and performance checked
NDA and Credentials Handoff
- Store admin, domain, and DNS organized
- App credentials documented
- Everything delivered through your agency
- No Nova & More branding anywhere
Platform-Specific Expertise
- Liquid templating and metafields
- Shopify Plus capability when needed
- App ecosystem depth
- Custom checkout logic in scope
From Brief to
Branded Delivery.
You Send the Scope
Client requirements, brand guidelines, product catalog details, and design references. We review and flag anything missing before work starts.
We Confirm the Build
App stack, product count, custom sections, and timeline confirmed in writing. No scope drift, no surprises mid-build.
Custom Theme, No Shortcuts
Liquid-based theme built to approved design. Custom sections and page templates included. No pre-made theme adapted to look custom.
Apps Configured, Catalog Loaded
Apps selected for compatibility, tested before installation, and documented. Products, collections, variants, and filters set up and ready to manage.
Tested End-to-End
Full checkout flow tested. Discount codes, shipping rates, speed, and cross-device rendering all verified. Two revision rounds before final sign-off.
Delivered Through Your Agency
Store admin, domain, and all app credentials documented and delivered through you under NDA. No developer footprint anywhere on the store.
Built to spec. Delivered on time.
Six reasons agencies trust Nova & More as their white label Shopify team.
We build to the spec, not around it.
QA is a checklist, not a gut check.
Every Shopify build goes through a structured QA process before handoff: page load speed, mobile rendering, checkout flow, app function, cross-browser testing. If it doesn’t pass, it doesn’t ship.
Your deadline is our delivery date.
Platform depth, not platform familiarity.
Our team works in Shopify’s Liquid templating, custom sections, metafields, and app ecosystem daily. This is not a sideline service — it is what we do.
Full NDA, every project.
White label from first file to final handoff.
Everything agencies ask
before starting
Answers to the questions we hear most from agencies exploring white label Shopify development.
What is a white label Shopify agency?
Can you build a custom Shopify theme, or do you just install a pre-made one?
We build custom. That means Liquid-based theme development built to your client’s approved design, not a purchased theme with a logo swap. If a premium theme is the right call for the budget, we configure and customize it properly – not just out of the box.
How do you handle app selection and compatibility?
We assess the store’s requirements first, then recommend an app stack that covers those needs without creating conflicts. We install, configure, and test every app before handoff. We also document the full stack so your team or your client knows what’s installed and why.
What does the handoff process look like?
We deliver all credentials – store admin, domain, DNS, third-party app accounts – organized and documented. Everything goes through you. Your client receives access from your agency, not from us.
Who owns the Shopify store after the build?
Your client owns the store and all its content from day one. We build and configure; we never retain access or ownership after handoff. NDA covers all client data throughout the project.
Can you migrate an existing store to Shopify?
Yes. We handle product, customer, and order data migration from WooCommerce, BigCommerce, Wix, and other platforms. Migration scope is assessed before the project starts so there are no surprises.
What's included in QA for a Shopify build?
Page load speed testing, mobile and desktop rendering across browsers, checkout flow from cart to confirmation, discount code functionality, shipping rate display, app integrations, and 404 checking on all internal links.
Do you work with Shopify Plus?
Other White Label Services
White Label WordPress
WordPress business websites built in Elementor. Delivered with credentials, documentation, and an NDA.
White Label Wix
Wix website builds for agencies. Custom design, mobile optimization, and client-ready handoff.
White Label SEO
SEO fulfillment for agencies. Strategy, content, and technical work delivered under your brand.
White Label Design
Website design mockups delivered as presentation-ready PDFs. 10-15 day turnaround, your brand on the cover.
Ready to Offer Shopify Builds Without Building the Team?
NDA-covered from the first conversation.