What is a social media audit?
A social media audit is a thorough review of social media channels to find content gaps, potential audience reach, and ways to increase the effectiveness of your marketing efforts.
Social media audits are an essential part of your marketing strategy. Auditing your social media channels can help you to assess what is working and what isn’t working to improve your social media marketing performance.
A social media audit should be conducted periodically to measure your progress and streamline your efforts.
Social Media Audit Benefits: Why conduct a social media audit?
Whether you are just starting on social media or have an established presence but want to do better, this process will help you get there.
Many companies don’t have the time or resources to monitor and update their social media accounts. This is where social media audits come in handy.
A Social Media Audit can also help companies refocus their efforts on what they should be doing for their customers and audience. It enables them to review their past activities and identify what went well and what didn’t.
With this information, they can work on optimizing their social presence by setting goals that are appropriate for them and implementing strategies that will meet these goals.
How to perform a social media audit:
A social media audit is a process of analyzing the performance of a company’s social media accounts. It can be used to identify the best posts, evaluate channel performance, track results over time, and calculate ROI.
Social media audits are useful in understanding which posts work best with certain demographics, how to improve engagement with followers, and in assessing the company’s level of involvement on social media.
We are listing down some major elements to complete the 10 Minute Social Audit.
Track down all your social media accounts:
First, examine your social media profiles. Look at them carefully and make sure that they are something you feel comfortable sharing with the world. Are they updated frequently? Is your name spelt correctly? Are they professionally done?
Make sure each account is complete:
Check your profile page for misspellings, contact info, location info, and other private information that you wouldn’t want anyone else to see.
How to set social media goals:
Social media has been a valuable channel for many companies in terms of increasing brand awareness, sales and leads, increasing community engagement, growing brand audience and generating web traffic.
To set social media goals, you need to identify the company’s objectives when it comes to social media. These objectives could include boosting brand awareness, attracting new customers or generating web traffic.
So what are some ways that a company can use social media to accomplish its goals?
Some examples of how a company can set social media goals are through understanding its target audience. This is where it becomes important for companies to know what channels their target audience prefers most. For instance, if they prefer Twitter over Facebook then the company should promote their content more on this channel rather than on Facebook.
Identify your best posts:
Social media is a great way to connect with consumers and your target audience. To be successful, you need to know what is resonating with your target audience. You can also look at the post-engagement Analytics dashboard to see which post getting more likes or comments.
Evaluate Social channel performance:
The success of a post is measured by its performance. A post’s performance can be measured in many different ways, such as views, likes, shares, clicks and conversions.
To measure the effectiveness of posts on various social media platforms, you need to keep track of the following:
- Number of posts on that platform
- Content quality
- Quality and timing of the promotion that was used
- Goals for that platform – what are you trying to achieve?
- Competitive analysis – what are their objectives? What is their content strategy? How do they promote their content?
Tools like Hootsuite or Social Mention will aggregate data from all of the major social networks on one dashboard so you don’t need to visit each platform individually every day. They provide insights about how your content is performing, who is sharing it and what kind of engagements it’s getting (such as likes, comments, shares).
Understand the audience for each network
It is important to tailor your content to the specific network’s audience. For example, if you’re posting on Twitter, then your content should be concise.
The audience for each social media platform varies and what works for one may not work for another. For example, Facebook has a much older demographic than Twitter so it’s important to cater to the needs of those who use Facebook versus those who use Twitter.
With these tips in mind, you can better tailor your posts and messages so that they resonate with the audiences of different social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, Tiktok and Twitter. To conduct a detailed audit you can also visit audit my website.
Calculate your return on investment:
Follow the steps below to calculate your ROI
- Calculate how much you have spent on ads
- Calculate what return you got
- Compare the two to determine the ROI
To calculate your return on investment, you will need to know the cost of your ads and the conversions that they generated.
It will also give you a good idea of how much money you can spend, on which audience set, in future to get better returns.
Set Up Monthly Reporting
It’s important to monitor the growth of the company on social media platforms. Social Media presence increase can be a KPI, as well as other metrics such as Growth rates and activity on social media.
To manage this monthly reporting, it’s important to set up a system that will help you monitor your metrics and identify opportunities for improvement.
The report will give you the status of each social media platform and show your company’s growth rates. You can also see if you are meeting your monthly goals or not.
We are social media experts that will audit your social media profiles and give you a detailed report on optimizations to make to improve your reach, engagement, and click-through rates. We offer a variety of packages for all budgets.