White Label eCommerce

White Label Wix Development for Agencies

Wix is built for clients to edit themselves. That is its strength and its risk. If the build is not set up correctly from the start, every client edit becomes a support ticket. Nova & More builds Wix sites that look professional, hold up under client editing, and deliver under your brand.

What you get
6 deliverables
25-35
Day delivery from brief submission
2013
Since 2013
Nova & More branding on any deliverable
10+
Years delivering for US and EU agencies
White Label SEO Google Ads & PPC Web Design & Development Social Media Management Top-Rated on Clutch.co 100+ Agency Partners NDA on Every Project US & European Clients Only No Minimums Dedicated Account Manager White Label SEO Google Ads & PPC Web Design & Development Social Media Management Top-Rated on Clutch.co 100+ Agency Partners NDA on Every Project US & European Clients Only No Minimums Dedicated Account Manager

What Is White Label Wix Development?

Your Wix build. Your client's site.

White label Wix development means a third-party team designs and builds Wix websites on behalf of an agency. The finished site is delivered under the agency’s brand. The end client never knows Nova & More was involved. This covers Wix Business, Wix eCommerce, Wix Bookings, and custom Wix designs.

We handle the build from the first section to the final handoff. You present the finished site to your client under your agency’s name. All access credentials, the client edit guide, and project files go through you.

Where Things Go Wrong

Where Wix Projects Go Wrong for Agencies

Wix is a capable platform. These are the three places where Wix projects create problems for agencies that aren't prepared for them.

Client Editing Damage

Wix gives clients full editing power. That is fine when the site is set up with structure and guidance. When it is not, the first round of client edits produces a broken layout - and the agency fields the call.

Looks Like a Template

Wix has a template library, which means anyone can put together something that technically functions. The gap between a functional Wix site and a professional one is in the detail: typography, spacing, section rhythm, mobile behavior. Clients notice, even if they cannot describe what is wrong.

Platform Limits Discovered Mid-Build

Wix has real constraints -- no custom server-side code, limited font control in some widgets, app compatibility gaps. If your Wix developer does not know the platform's ceiling before the project starts, the project discovers it mid-build.

What's Included

In Every Wix Build

Custom design, mobile optimization, app setup, and a client-ready handoff – every time.
01

Custom Design and Section Layout

Built to your client’s approved design
02

Mobile Optimization

Tested on real devices, not just previews
03

App and Integration Setup

Independence for your client, fewer calls for you
04

SEO Foundation

Properly configured from day one
05

Client Handoff with Edit Guide

Independence for your client, fewer calls for you

Need a store,
not just a website?

We have a dedicated WooCommerce service for clients adding eCommerce to WordPress.
How It Works

From Brief to
Branded Delivery.

01
Brief Intake

You Send the Scope

Client requirements, brand assets, approved design, and any reference links. We review everything and flag anything missing before work starts.

02
Scope Confirmation

We Confirm Deliverables

Page count, app integrations, and timeline confirmed in writing. You know exactly what ships and when before a single section is built.

03
Design Build

Custom Sections, Built to Spec

Every section built from the brief in Wix -- custom typography, color system, and layout. No templates adapted to pass as custom work.

04
Mobile and Apps

Mobile Adjusted, Apps Configured

Mobile layout adjusted manually - not auto-converted. Wix Bookings, Stores, Forms, and third-party apps configured, tested, and documented.

05
SEO and QA

Tested Before Sign-Off

Meta titles, heading structure, image alt text, and Google Search Console connected. Cross-device QA run. Nothing ships with known issues.

06
Branded Handoff

Delivered Through Your Agency

Client edit guide included. All credentials and app documentation delivered through you under NDA. No Nova & More footprint anywhere.

Why Agencies Choose Nova & More

Wix done right. Delivered under your brand.

Five reasons agencies trust Nova & More as their white label Wix team.

01

We know Wix's limits before the project starts.

There are things Wix cannot do. We identify those upfront and scope the project around them – no mid-build discoveries, no client expectation problems.
02

Checkout is tested before handoff, not after.

Every WooCommerce build includes a structured checkout QA: full purchase flow, payment decline handling, shipping rate display, tax calculation, and order confirmation emails. If it fails the test, it doesn’t ship.
03

Mobile is tested on devices, not previews.

The Wix mobile editor and real mobile devices do not always agree. We test on actual devices before handoff and fix discrepancies in the build, not after the client notices.
04

Full NDA, every project.

Your client’s brand, content, and business information are covered under NDA. The site ships under your agency’s name.
05

You handle the client. We handle the build.

All communication, file delivery, and credentials go through you. Your client receives their site from your agency.
06

White label from first commit to final handoff.

All files, credentials, and communications go through your agency. Your client sees your name on the finished store, not ours.
Common Questions

Everything agencies ask
before starting

Answers to the questions we hear most from agencies exploring white label Wix development.
What does white label Wix development mean for agencies?
It means Nova & More designs and builds a Wix website on your behalf, and you deliver it to your client under your agency’s brand. Your client never interacts with us. White label means full confidentiality – NDA covers all project work.
Custom designs. We build to your client’s approved mockup or brand guidelines, not from a Wix template. That means custom section layouts, typography, color system, and mobile layout – not a template with updated content.

We build or customize themes to spec. For projects with a design brief, we build from the ground up. For projects with budget constraints, we select and configure a premium theme that fits the design direction – not just the closest free option. Either way, it’s built to the client’s approved design, not adapted from a generic template.

Wix eCommerce works well for straightforward product catalogs and small stores. For businesses needing advanced inventory management, complex shipping rules, or high transaction volumes, WooCommerce or Shopify is a better fit. We will tell you which platform makes sense before the project starts.

Depends on the project. Common integrations include Wix Bookings for service businesses, Wix Stores for product sales, Wix Forms for lead capture, and Wix Events for scheduling. Third-party apps are assessed for compatibility before installation.

Content migration from WordPress, Squarespace, or other platforms is in scope for text and images. Wix does not support automated full-site imports, so migration is done page by page. We assess the scope before the project starts.
Wix is faster to build on and gives clients more direct editing control, which suits smaller businesses and service sites. WordPress offers more flexibility, custom functionality, and scalability, which suits larger or more complex sites. We offer both — the right platform depends on the client’s needs and your agency’s delivery model.
We sign an NDA before the project begins. It covers all client data, brand assets, design files, and business information shared during the engagement. Nothing is disclosed to third parties. Your client’s site is delivered through you and only you.

Other White Label Services

White Label Shopify

Shopify store builds for agencies. Custom theme, app integration, QA, and white label handoff.

White Label PPC

Paid media management for agencies. Google Ads and social campaigns under your brand.

White Label SEO

SEO fulfillment for agencies. Strategy, content, and technical work delivered under your brand.

White Label Design

Website design mockups delivered as presentation-ready PDFs. 10-15 day turnaround, your brand on the cover.

Ready to start

Ready to Add Wix Builds to
Your Agency's Services?

Nova & More handles the build. You handle the client. Your brand is on everything.

 NDA-covered from the first conversation.