White Label
Google Ads Management
Google Ads is the highest-intent channel in paid media. When it is built correctly. Most white label Google Ads failures come down to three things: broad match running without a negative keyword list, Smart Campaign defaults that serve Google's revenue instead of the client's, and conversion tracking that was never set up. Our white label Google Ads management gives your agency Search, Shopping, and Performance Max campaigns built the right way, with verified conversion tracking and branded reports your clients can read without a Google Ads certification.
- Campaign architecture and keyword research
- Search, Shopping, and Performance Max
- Conversion tracking verified before launch
- Monthly negative keyword review
- GA4 linkage and call tracking
- Monthly white label performance reports
- Full NDA on every engagement
Google Ads is built around purchase intent. When someone searches for what your client sells, Google puts the client’s offer in front of them at the moment of decision. It is the highest-intent channel in paid media and consistently the first platform agencies need when a client asks about digital advertising.
Getting it right requires more than launching a campaign. It requires the correct campaign type for each objective, keywords matched to real buyer intent rather than broad match patterns, Shopping feeds that are structured and clean, and conversion tracking that registers the actions that actually matter to the business. Most white label Google Ads failures come from skipping one of these steps at setup.
Our white label Google Ads management covers the full stack: Search, Display, Shopping, and Performance Max campaigns built and managed under your agency brand. Conversion tracking verified before launch. Monthly optimization reports in your format. We serve agency clients with businesses across the United States and Europe, with market-specific keyword strategy and bid scheduling for each geography.
Where Things Go Wrong
Three Ways Google Ads Burns Agency Budgets
Most Google Ads problems are not platform problems. They are setup problems that compound quietly until the client sees the invoice and asks what they got for it. These three structural failures appear on the majority of accounts we inherit from agencies that took on Google Ads without the internal expertise to run it.
Our white label Google Ads management addresses each of these before a campaign goes live, not after the budget has already proved they exist.
Account Structure
No Search Expert Behind the Account
Taking on a Google Ads client without Search campaign expertise means inheriting Smart Campaign defaults, broad match keywords running without negative lists, and auto-applied recommendations that serve Google's revenue before the client's. The damage accumulates over months before the client notices. By then the agency relationship is already strained. Our white label Google Ads management gives your agency a full campaign team behind every account from the day it onboards.
Wasted Spend
Broad Match Spending on the Wrong Searches
Broad match in Google Ads is not a keyword strategy. It is a budget transfer to Google until a negative keyword list proves otherwise. Without structured match type planning, regular search term mining, and monthly negative keyword additions, a meaningful percentage of every campaign's budget goes to queries that have nothing to do with what the client sells. We audit and rebuild match type strategy as part of every account onboarding and review search terms every month without exception.
Conversion Tracking
Reports Without Conversion Data Mean Nothing
A Google Ads report that shows impressions, clicks, and cost without connected conversion data is a spending summary, not a performance report. Without GA4 linkage, conversion actions mapped to real business outcomes, and call tracking where relevant, there is no basis for optimization. We verify conversion tracking before any campaign goes live and treat click-only reporting as an unresolved setup issue, not an acceptable deliverable.
What's Included
Everything included in white label Google Ads Management
Campaign Architecture
- Keyword research segmented by match type and intent
- Campaign and ad group structure by objective
- Negative keyword list seeded from day one
- Ad copy development and A/B variant testing
- Bid strategy selection by campaign type and goal
Campaign Types
- Google Search campaign management
- Google Shopping and product feed optimization
- Performance Max setup and asset group management
- Display and remarketing campaigns
- YouTube Ads available on Growth and Enterprise plans
Conversion Tracking
- GA4 and Google Ads account linkage
- Conversion action setup and tag verification
- Call tracking integration and attribution
- Form submission and lead event tracking
- ROAS and CPA measurement configuration
Optimization and Reporting
- Monthly search term review and negative keyword additions
- Bid adjustment and Quality Score monitoring
- Landing page performance assessment
- Monthly white label performance reports
- Quarterly account health review (Growth and above)
Transparent Rates.
No Hidden Markups.
$99 one-time setup fee on all plans. Covers account audit, tracking installation, campaign architecture, and brand onboarding.
$350 / Mo
per account · $99 setup
- Up to 5 campaigns
- Search + Display campaigns
- Monthly optimization and bid review
- Up to 2 conversion actions
- Call tracking setup
- Monthly white label performance report
- Shared account manager
- Full NDA
$650 / Mo
per account · $99 setup
- Up to 12 campaigns
- Search, Display, Shopping, and Performance Max
- Bi-weekly optimization and search term review
- Up to 5 conversion actions
- Remarketing audience setup
- Monthly whCall and form trackingite label performance report
- Monthly report + quarterly strategy review
- Shared account manager
- Full NDA
Custom
per account · $99 setup
- Unlimited campaigns
- All types including YouTube and Demand Gen
- Weekly optimization cadence
- Unlimited conversion actions
- Multi-account management available
- Custom reporting cadence and SLA
- Dedicated account manager
- Full NDA
Account Audit to Live Campaign in Three Steps
Account Audit and Campaign Brief
We audit the existing account if one is in place, or begin with keyword research and competitor analysis from scratch. Budget, campaign types, match type strategy, and conversion tracking requirements are all documented in a campaign brief that gets approved before any build begins. No structure is assumed. Everything is confirmed in writing first.
Build, Track, and Launch
Campaign structure, ad copy, landing page mapping, conversion tracking, and call tracking are all built and QA checked before launch. GA4 is linked. Conversion actions are confirmed firing. Negative keyword lists are populated. Nothing goes live until the data collection is verified and the account is clean.
Optimize, Report, and Scale
Monthly search term mining, negative keyword additions, bid adjustments, and Quality Score improvements. Branded reports delivered in your format for direct client presentation. Campaigns scale as performance data accumulates and budget allows, with full commentary on what changed and why.
Full Google Ads Stack, Not Just Search
Conversion Tracking Before Anything Goes Live
Monthly Wasted Spend Reviews on Every Account
White Label Reports Your Clients Can Present Directly
US and European Client Coverage
Everything agencies ask
before starting white label Adwords.
What is included in white label Google Ads management?
What does the $99 setup fee cover?
Do you manage Performance Max campaigns?
How do you handle conversion tracking?
What is the difference between the Starter and Growth plans?
Do you provide white label reports?
Do you work with US and European clients?
How long before a client sees results from Google Ads?
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Under Your Brand
NDA-covered from the first conversation.