Mobi Serve
Transforming Online Presence Through Strategic Social Media Management
Client Overview
MobiServe is a technology solutions provider specializing in high-performance servers and cloud computing infrastructure. Known for its innovation and reliability, MBI was looking to expand its brand awareness and customer engagement in a competitive digital space.
Project Duration
18 Months
(January 2023 – June 2024)
Goals
Improve brand visibility across social platforms
Generate qualified leads through social media
Establish MBI Server as a thought leader in tech solutions
Drive traffic to their website and product landing pages
Nova and More’s Strategy
Our approach was multi-faceted and customized to MBI Server’s niche:
1. Content Strategy & Branding
Created a visual brand guide for consistent social media identity.
Designed over 500+ high-quality creatives tailored to engineers, IT decision-makers, and tech entrepreneurs.
Produced technical explainer videos and carousel posts focused on MBI’s USP: performance, reliability, and enterprise-grade support.
2. Platform Optimization
Revamped LinkedIn, Facebook, and Instagram pages with keyword-rich bios and call-to-action integrations.
Used data-driven hashtags and SEO-backed captions to maximize organic reach.
3. Targeted Campaigns
Ran 8 lead generation campaigns on Facebook and LinkedIn.
Implemented retargeting campaigns based on website visits and post engagement.
4. Community Management
Responded to inquiries, comments, and messages within 2 hours on average.
Built a tech-focused follower base, increasing credibility and engagement.
Key Results
| Metric | Before Nova & More | After 18 Months |
|---|---|---|
| LinkedIn Followers | 1,100 | 7,300 (+563%) |
| Instagram Engagement Rate | 0.6% | 2.8% (+367%) |
| Website Traffic from Social Media | ~200/month | 1,450/month (+625%) |
| Qualified Leads from Campaigns | N/A | 980+ leads generated |
| Content Reach (avg/month) | ~8,000 | 55,000+ impressions |
What Does the Client Say ?
Conclusion
MobiServe’s 1.5-year journey with Nova and More showcases how strategic and data-driven social media management can lead to long-term brand growth, consistent lead generation, and industry positioning.
Whether you’re a B2B tech company or a local brand looking to dominate online, Nova and More has the team, tools, and talent to deliver results.
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