Mount Khalid
Branding & Marketing Case Study
Mount Khalid envisions becoming Islamabad’s tallest residential complex, a first-of-its-kind with a futuristic design, surrounded by nature’s bounties, in the most exclusive and lush locality of Gulberg Greens.
Challenge:
Mount Khalid, Islamabad’s tallest residential complex with 50+ amenities, required a comprehensive pre-launch and launch strategy to effectively market its unique value proposition and achieve strong sales. This included building a sales team, establishing a premium brand identity, executing a successful launch, developing a robust digital presence, and reaching the target audience for luxury residences.
Solution: We provided a comprehensive solution encompassing:
Sales Team: Recruited, trained, and motivated a specialized sales team equipped to handle high-value real estate transactions.
Branding: Developed a premium brand identity reflecting the exclusivity and luxury of Mount Khalid, highlighting its height, amenities, and prestigious location. This was reflected in marketing materials, website design, and overall messaging.
Launch: Executed a high-profile launch event showcasing the complex and its amenities, generating media attention and attracting potential buyers.
Digital Marketing: Implemented a targeted digital marketing strategy, including SEO, PPC, social media campaigns, and virtual tours, to reach affluent buyers online.
Targeted Outreach: Developed strategies to reach the target demographic, including partnerships with luxury lifestyle publications, exclusive events, and personalized communications.
Result: Our integrated approach successfully positioned Mount Khalid as the premier residential address in Islamabad, establishing a strong foundation for ongoing sales and brand recognition.