Lister Cartwright
Search Engine Optimization Case Study
Lister Cartwright, a distinguished purveyor of roller blinds and home furnishings with a rich 150-year heritage, sought to enhance its online presence and drive e-commerce sales through a robust SEO strategy. While the company boasted a longstanding reputation for quality and service, its online visibility lagged behind its market position. This case study details how a targeted SEO approach revitalized Lister Cartwright’s organic search performance, resulting in increased traffic, improved click-through rates, and a stronger brand presence in the digital landscape.
Challenge:
Lister Cartwright, a 150-year-old home furnishings brand, needed to boost online visibility and e-commerce sales.
Solution:
A comprehensive SEO strategy was implemented, focusing on keyword targeting, on-page optimization, technical SEO, content marketing, and link building.
Results:
As shown in the attached image, significant improvements were achieved:
- Total clicks increased to 12.4K.
- Total impressions reached 2.04M.
- Average position improved to 24.7.
Conclusion:
Strategic SEO significantly enhanced Lister Cartwright’s online presence, driving traffic and laying the groundwork for continued e-commerce growth. Ongoing optimization will further refine performance and maximize sales.
