White Label Website Maintenance for Agencies
Your clients' websites go stale the moment you hand them off. Plugins fall out of date. Backups stop running. Security vulnerabilities accumulate quietly. We handle the ongoing technical upkeep and send your client a branded report each month. You take the credit. The site stays healthy.
- Fully Managed
- Monthly WordPress core and plugin updates
- Daily automated backups with offsite storage
- Security monitoring and firewall management
- Uptime monitoring with 5-minute checks
- Malware scanning and removal
- Minor content edits (text, images, menus)
- Branded monthly report sent through you
- Full NDA — your client relationship stays yours
reporting
on Clutch.co
What Is White Label Website Maintenance?
Your clients' sites stay healthy. Your agency gets the credit.
White label website maintenance is a retainer fulfillment model where a specialist team handles the ongoing technical upkeep of a client’s website on behalf of a digital agency. Updates, backups, security monitoring, and monthly reporting are all handled by Nova & More and delivered to the end client under the agency’s brand.
A WordPress website requires regular attention to remain secure, performant, and functional. Core updates introduce security patches that address newly discovered vulnerabilities. Plugin updates fix bugs and compatibility issues that accumulate over time. Without these updates applied consistently, a site becomes progressively more exposed and progressively harder to maintain. When something breaks months after launch, it is rarely one update that caused it – it is months of deferred maintenance that compounded until the site buckled.
Most agencies handle website maintenance inconsistently. Updates happen when a client reports a problem, not on a regular schedule. Backups run until someone cancels the backup service to save $10 a month. Security monitoring is configured on launch and never reviewed. Nova & More runs maintenance as a managed retainer – scheduled, documented, and reported each month under your agency’s name.
White label website maintenance is also referred to as white label WordPress maintenance, white label website care plans, and outsourced website maintenance for agencies. The service model is the same regardless of the label. Your client sees consistent care and a monthly report from your agency. Nova & More stays invisible.
The Maintenance Problem
What Happens Without a Maintenance Partner
Website maintenance is easy to deprioritize until something goes wrong. These are the three states agencies end up in.
Without a Partner
Sites Drift Into Disrepair
- Plugin updates deferred for months
- Backup services lapse quietly
- Security vulnerabilities accumulate
- Client notices performance drop
- Emergency work billed at hourly rates
- Client relationship damaged by avoidable incident
With Nova & More
Maintenance Runs on Schedule
- Updates applied monthly with staging review
- Backups run daily with restore verification
- Security monitored continuously
- Uptime checked every 5 minutes
- Branded monthly report delivered each cycle
- Client sees consistent care from your agency
Who This Is For
Agencies Who Built the Site and Want to Keep the Relationship
- Agencies with 5 or more active client sites
- Agencies that want recurring revenue from past builds
- Agencies without an in-house maintenance workflow
- Agencies whose clients ask "who maintains our site?"
- Agencies who want to upsell maintenance to web clients
Monthly Coverage
Everything Included in the Retainer
WordPress Updates
Daily Automated Backups
Full site backups run daily and are stored offsite. Backup integrity is verified monthly with a test restore. In the event of a site failure – whether from a bad update, a plugin conflict, or a security incident – the site is restored from the most recent clean backup with minimum downtime.
Security Monitoring
Continuous security monitoring with firewall rules and login protection active at all times. Security scans run weekly. If a vulnerability is detected or a plugin is flagged in a CVE database, we assess and patch within 48 hours. Malware is removed as part of the standard retainer if detected.
Uptime Monitoring
Minor Content Edits
A defined monthly allotment of content edits – text changes, image swaps, navigation updates, contact information corrections. Requests are handled within 48 business hours. Content edits are tracked per retainer. Requests that fall outside scope (new layouts, new functionality) are scoped separately.
Branded Monthly Report
How It Works
From Sign-Up to Running Retainer
You Brief the Client Site
Share the client's site URL, WordPress admin access, hosting credentials, and any known technical context. If we built the site through a prior project, we already have what we need. If it is a new client site, we run an initial audit before the retainer starts.
Initial Audit and Baseline
We audit the site's current state -- plugin versions, backup configuration, security posture, and uptime history. Any immediate vulnerabilities are flagged and addressed before the retainer formally begins. This ensures we are not inheriting an already-broken site without flagging it first.
Monitoring and Backups Activated
Uptime monitoring, daily automated backups, and security monitoring are all configured and confirmed active. Backup integrity is verified with a test restore before the first maintenance window runs. Monitoring confirms correct alerts are firing before we consider setup complete.
Monthly Maintenance Window
Each month, we run the scheduled maintenance window - plugin and theme updates tested in staging and pushed to production, security scan reviewed, backup logs verified. Content edit requests received during the month are completed at this stage unless they are time-sensitive.
Monthly Report Sent Through You
A branded maintenance report is sent to your client through your agency within 5 business days of the maintenance window. The report covers all work completed, uptime percentage, backup status, and security scan results. Your agency's name is on every page.
Continuous Monitoring and Response
Between scheduled maintenance windows, uptime monitoring and security scans run continuously. Any incident - downtime, security alert, plugin conflict - is responded to immediately with your agency notified before the client is. Nothing reaches your client without going through you first.
Maintenance done right. Every month without exception.
Backups That Actually Work
Updates Tested Before Going Live
Branded Report Your Client Will Notice
Complete Invisibility
Turns One-Time Projects Into Recurring Revenue
Questions
agencies ask
before adding maintenance to their offer.
What is white label website maintenance?
White label website maintenance is a retainer model where a specialist team handles the ongoing technical upkeep of a client’s website on behalf of a digital agency. Updates, backups, security monitoring, and reporting are all done by Nova & More and delivered to the end client under the agency’s brand.
What does the monthly retainer include?
Every retainer covers WordPress core and plugin updates, daily automated backups with offsite storage, security monitoring and firewall management, uptime monitoring with 5-minute check intervals, malware scanning and removal, minor content edits, and a branded monthly report sent through the agency to the client.
How often are WordPress updates applied?
Plugin and theme updates are applied monthly during a scheduled maintenance window. WordPress core security releases are applied within 48 hours of release. All updates are tested in staging before being pushed to production. Updates that break functionality are rolled back and flagged before your client sees any issue.
What happens if the website goes down?
What counts as a minor content edit?
Will my client receive a report each month?
Yes. A branded monthly report is sent to your client through your agency covering updates applied, backup status, uptime percentage, security scan results, and content edits completed. The report carries your agency’s name and branding. Nova & More does not appear anywhere in the report or the communication it is sent in.
Do you maintain non-WordPress websites?
Our standard retainer covers WordPress sites. For sites on other CMS platforms or custom frameworks, scope is assessed case by case. Contact us before signing up so we can confirm whether the site’s architecture is within standard retainer scope.
Will my client know Nova & More is maintaining their site?
No. Every retainer is covered by a full NDA before any client credentials are shared. All reports and communications are branded to your agency. Nova & More does not contact your client, does not appear in any report, and does not retain access beyond what the active retainer requires.
Other White Label Services
White Label PPC & Google Ads
Search, Display, Shopping, and Performance Max, managed by certified specialists under your brand.
White Label AI SaaS Development
For clients who need more than a maintained site -- we build full AI-powered SaaS products under your agency's brand from brief to production.
White Label Business Website
Custom WordPress business websites built under your brand - discovery, design, SEO setup, mobile QA, and full branded handoff.
White Label SEO
Maps, Apple Maps, Google Maps, profile optimizations, and rankings. All under one system.
Ready to Add Maintenance to Your agency's service menu?
NDA-covered from the first conversation.