563% More Followers. Real Pipeline.
MobiServe needed more than a managed social presence. They needed a B2B social media strategy that built brand authority, attracted the right decision-makers, and generated qualified pipeline. Over 18 months we grew their LinkedIn from 1,100 to 7,300 followers, drove 980+ qualified leads, and increased their monthly reach from 8K to 55K+ impressions.
- Social Media Management
- B2B Social Media
- LinkedIn Marketing
- Lead Generation
- Content Strategy
Monthly impressions at peak
The Challenge
A Strong Company with No Visible Presence
MobiServe had a solid product offering and a genuine track record in telecom and tech services across Egypt and the MENA region. What they did not have was a B2B social media presence that reflected any of that. Their LinkedIn page sat at 1,100 followers with minimal engagement, their Instagram engagement rate hovered below 1%, and social channels were driving fewer than 200 website visits per month.
In B2B markets, visibility drives credibility. Procurement teams and decision-makers research vendors before they ever make contact. If your presence looks stale, you are already losing deals before the conversation starts. MobiServe needed a B2B social media strategy that could build genuine authority, not just fill a content calendar.
They came to Nova & More to fix that. Eighteen months later, their social media had become an actual source of qualified leads, not just a vanity metric exercise.
How We Did It
Built for Buyers, Not Algorithms
01 — Positioning & Content Direction
Thought Leader, Not Megaphone
We started by figuring out who MobiServe was actually talking to and what those people cared about. We mapped content pillars around the specific problems MobiServe solved, not generic industry news. Every post had a clear point of view. Decision-makers follow accounts that say something useful, not accounts that repost press releases.
02 — LinkedIn Growth Strategy
The Right Followers, Not Just More
LinkedIn growth that does not bring the right audience is wasted effort. We built an audience development strategy focused on IT managers, procurement directors, and operations leads in Egypt and the wider MENA region. Organic outreach, employee amplification, and targeted content formats drove follower growth from 1,100 to 7,300 over the engagement period.
03 — Social Media Lead Generation
Content That Opens Conversations
Awareness content built the audience. Lead generation content converted it. We developed gated assets, case study posts, and solution-specific content designed to attract inbound inquiries. Social media lead generation at the B2B level requires a clear path from content to contact, and we built that path systematically across both LinkedIn and Instagram.
04 — Reporting & Iteration
Data In, Strategy Out
Every month we reviewed what worked and dropped what did not. Engagement data, content format performance, and lead attribution fed back into the content plan. Over 18 months that feedback loop compounded. By month 12 we had a repeatable playbook for the content types that consistently drove pipeline for their specific audience.
18 Months of Compounding Returns
Starting position vs. end position. All numbers from the actual accounts.
LinkedIn follower growth
1,100 to 7,300+
Instagram engagement rate
0.6% to 2.8%
Social-driven traffic
200 to 1,450 visits/mo
Qualified B2B leads
across both channels
Monthly impressions
up from 8K at start
Continuous retainer
with full-service management
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Social media that actually generates pipeline.
NDA-covered from the first conversation.