Turkish Airlines
3 Years of High-Impact PPC Growth
Client Overview
Turkish Airlines, one of the world’s leading international carriers, needed a performance-driven digital partner to help manage and scale its paid advertising strategy in targeted global markets. With a focus on increasing ticket sales, improving ROI, and maintaining brand visibility, Turkish Airlines partnered with Nova and More.
Project Duration
3 Years
(March 2020 – March 2023)
Goals
Drive high-volume conversions through search and display ads
Lower the cost per acquisition (CPA) across global markets
Increase ticket bookings during seasonal and off-peak periods
Optimize ad spend while maintaining top-tier ad placements
Nova and More’s Strategy
Advanced Campaign Structuring
Created region-specific ad campaigns with tailored messaging in multiple languages
Segmented campaigns by travel type: business, leisure, seasonal, group bookings
Built dynamic search ads (DSA) and responsive search ad frameworks
Smart Bidding & Retargeting
Utilized AI-driven bidding strategies to optimize for conversions and ROAS
Built multi-layered retargeting funnels using Google Ads, Meta Ads, and YouTube
Integrated Google Analytics and CRM data to track long-term customer value
Creative and A/B Testing
Ran over 320 A/B ad experiments across text, CTA, and imagery
Optimized landing pages to improve conversion rates across markets
Key Results Over 3 Years
| Metric | Growth / Impact |
|---|---|
| Total Conversions (Bookings) | 35,000+ online ticket sales |
| Average ROAS | 6.8x across global markets |
| Cost Per Acquisition (CPA) | Reduced by 41% |
| CTR (Click-Through Rate) | Improved by 58% |
| Ad Spend Managed | $2.4M+ across 36 countries |
| Booking Surge Campaigns | 3x returns during high-season promos |
What Does the Client Say ?
Conclusion
This long-term partnership reflects Nova and More’s ability to scale enterprise-level PPC campaigns while keeping a laser focus on ROI. Our collaborative strategy helped Turkish Airlines maximize ad spend efficiency and consistently outperform competitors in a dynamic travel market.
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